What Food Message Grabs Your Attention?
I believe that so many of the decisions we make going through our days are a result of the messages our brains absorb when we’re not really paying attention. For example, take the new KFC item, the Double Down. It’s a chicken sandwich without the bun. You have two chicken breasts, two pieces of cheese, and two pieces of bacon. If you just absorb the message from the commercial without thinking about it, you’ll accept the belief that a regular sandwich with a bun won’t fill you up. On a less conscious level, men will believe that they’ll be more manly with this sandwich. The spokesmen for the commercial start out with little squeaky voices, like “Fred”, the YouTube teen sensation. If you have a teen or tween in your home you probably know who I mean. Back to the commercial, once the actors get one of these Double Down sandwiches in their hands – thank goodness there’s a substantial wrapper to hold these greasy so-called sandwiches – their voices turn deep and manly. Boy, those KFC people sure know how to serve up 540 calories, of which 290 are fat, and make it sound like something you need.
On the other hand, there’s the incredibly energetic Jamie Oliver who continues to dish up his “Food Revolution” weekly on ABC. Listen to him for one hour, and the messages you absorb are completely different. He serves up a mixture of tasty, easy cooking advice with a side helping of the less savory facts about the ongoing risks of obesity. He is completely passionate about his goal of transforming the way we look at food. His goal is not to turn us into a skinny nation but a healthy one. I can only hope more people listen to his message. Cooking can be fun, easy, and a lot healthier than succumbing to the other messages that are dished out in our media.
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3 Responses to “What Food Message Grabs Your Attention?”
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I think KFC is going after the low carb crowd. Most food chains don’t put an item on their menu these days unless it has been test marketed first. This means there are probably more than a few people who are interested in this type of sandwich.
That aside, I think this is another illustration of the bifurcated society in which we live. There are those that seek healthy foods and those who don’t, just as there are tea partiers and non tea partiers. Notice I used no capital letters so I kept it about the food. Right?
And you, do you enjoy tea parties?
I might lean to the left to have my tea cup filled in order to get the right enjoyment.