Doing Well by Doing Good
Going all natural is good for all.
There seems to be a new trend in the processed food industry, according to a report in “USA Today”.
Simple.
Food companies are discovering that consumers prefer natural, simplified food. They want to read food labels that have a few, understandable ingredients. And their money is following that preference. Hagen-Dazs has developed a line of ice cream called Five, because there are only five ingredients. The repurchase rates on this line have exceeded the industry average by 30%. The Triscuit crackers from Kraft has had double-digit sales increases in the second quarter of 2009 after simplifying the ingredient list and switching to a healthier oil.
Even Necco wafers, a 162-year-old candy company has decided to go all natural with their chalky, sweet candy wafers. Beet juice, purple cabbage, cocoa powder and turmeric have replaced some of the ingredients. Supposedly the only loss in this changeover is the color/flavor green since a reasonable color substitution couldn’t be found.
Some may call this a marketing scheme. But if it means that processed, convenience foods are becoming healthier for us, I say bring it on.
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These must be the benefits of a market driven economy because a recession certainly isn’t.