Godiva Chocolatier Gems
Godiva Chocolatier Gems - Coming Soon to a Market Near You
Usually I report on food science news in this blog. But today, a newsy tidbit caught my attention that had nothing to do with food science and everything to do with food goodness, at least for chocoholics. Godiva has announced a new product introduction for this fall called “Godiva Chocolatier Gems” which are individually wrapped chocolates. They will be packaged in bags of 12-18 or 20-29 chocolates and sold for the first time in premium supermarkets such as Wegman’s and Publix. The gems will come in three varieties: caramel, truffle and solid, all in milk or dark chocolate.
My guess is that Godiva saw the demand for and proliferation of the Lindt chocolate truffles (one of our favorite treats around this house), and decided they were missing an opportunity. I agree. I will be much more likely to purchase small bites of Godiva than a large box of these expensive chocolates. The Godiva small candy bars have been showing up at more department store counters lately, but I’m much more likely to make an impulse purchase of an even smaller serving size that will assuage my guilty conscience. Just as we often add a small Lindt truffle for each of us to a purchase at Borders, we’ll likely do the same with these Godiva gems when they become available. I can’t wait.
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Buy in bulk so you get a price break.
Hah!