Sweet Comfort in a Troubling Recession
Many Choose Candy - But I'll Take a Loaf of Bread
The New York Times reported yesterday that candy sales are on the upswing. Despite cutting back on many discretionary expenses, consumers are making room in budgets for candy. There are so many possible reasons for this decision. Many of the candies seeing the uptick in sales are retro candies from our childhoods – we long for those good old days when our parents had worries instead of us. There’s also the sugar boost that, at least temporarily, lifts our spirits. And we can’t overlook the mental boost of indulging in a guilty pleasure that we can still afford. But unlike the preference for gourmet chocolates seen in recent years, people are choosing cheap sweets.
Although I love good, gourmet chocolates, I will choose a loaf of bread and butter or olive oil over cheap candy any day. Good Italian bread gives me the soulful boost I need when times are tough. But I’m happy to know that one sector of our economy is still surviving this recession.
What’s your guilty pleasure during these tough times?
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Why do people feel guilty about pleasure.
Oh, many reasons I would guess. Whether it’s that little Jiminy Cricket voice in our heads reminding us what’s not in our best interests, or reminders from our dentist, or just a tightening waistband – obviously, nothing is strong enough to dissuade us from them.